Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses grow their presence and monetize content.
Meta, in a statement released on Monday, revealed that the Updates tab, which houses both Status and Channels, will now support Channel Subscriptions for exclusive updates, Promoted Channels for discoverability, and Ads in Status for business visibility.
These features mark a significant expansion of WhatsApp’s business model and represent its most ambitious move yet into monetizing the platform.
