In a statement issued on Thursday, the company confirmed that SuperSport United has been sold to Siwelele Football Club (Pty) Ltd., subject to final approval by the PSL Executive Committee.
The statement partly read, “SuperSport International would like to confirm the sale of its Premier Soccer League (PSL) club, SuperSport United, to Siwelele Football Club (Pty) Ltd. Following a closed bidding process, Siwelele F.C. was awarded the rights to purchase the three-time Premiership winners, pending approval by the PSL Executive Committee.”
According to SuperSport CEO, Rendani Ramovha, the decision to sell the club stems from strategic restructuring aimed at ensuring the broadcaster’s survival in the face of mounting financial pressures.
“The sale of the club comes as SuperSport makes strategic shifts to allow us to remain the biggest broadcaster in Africa and a leading global competitor.
