Bloomwit, a fast-growing writing academy headquartered in Nigeria, has launched a new digital learning platform aimed at addressing what it calls a $200 billion communication gap hindering the growth of African businesses.
The new platform, announced Tuesday, is designed to train over 35,000 professionals in strategic writing and business communication, expanding Bloomwit’s reach across the continent. Since its inception in August 2024, the academy says it has trained more than 2,000 professionals and helped six Nigerian businesses improve their operations through tailored writing interventions.
“Every year, businesses in Africa lose over $200 billion due to poor writing,” said Oti Egwu, chief advisor at Bloomwit. “Our platform is built to solve this problem at scale by equipping professionals with writing skills that drive clarity, connection, and conversions.”
