The Irishman Whiskey, one of Ireland’s fastest-growing premium whiskey brands, has officially launched in Nigeria, marking a significant expansion into Africa’s largest consumer market.
The launch highlights Nigeria’s growing appetite for premium beverages and reinforces the country’s role as a strategic gateway to West Africa’s trade and hospitality sectors.
Nigeria’s spirits industry is projected to grow by over 10 percent annually, fueled by shifting consumer preferences and expanding hospitality investments. For global brands, this represents a chance to capture share in a premium category still in its early growth phase.
