The initiative sees the brand distributing over one million sampled cups, more than 1,000 cartons of MILO, and key Iftar essentials including prayer mats, prayer kettles, and plastic buckets to communities across the region.
Lending their voices to the campaign are MILO ambassadors Ahmed Musa, Mansurah Isah, and Sulaimon Bosho, whose involvement has helped spread its core message of unity and giving.
Distribution will be coordinated through 100 religious and community leaders, each overseeing mosques that serve an average of 300 worshippers, ensuring that donated items reach families directly.
