Champion Breweries Plc has completed the acquisition of the Bullet brand portfolio from Sun Mark, giving the Nigerian brewer a foothold in 14 African markets and accelerating its push beyond beer into faster-growing beverage categories.
The transaction, first announced in August 2025, transfers ownership of Bullet’s trademarks, formulations, and commercial rights through an asset carve-out.
The brands will sit in a newly incorporated Netherlands entity majority-owned by Champion Breweries Plc, with Vinar N.V., the majority shareholder of Sun Mark, retaining a minority stake.
