PayTV operator, Multichoice Group, is considering a weekly subscription model across its markets, including Nigeria, if the pilot phase launched in Uganda becomes successful.
MultiChoice Group CEO, Calvo Mawela, disclosed in an interview with South Africa’s Sunday Times, noting that the trial in Uganda began seven weeks ago and could be expanded to other African markets within three to six months, depending on the outcome.
According to Mawela, the pilot is designed to align subscription payments with customers’ cash flow patterns, particularly in markets where users earn income on a daily or weekly basis.
